Reviewing Picker's bid submission for a key NHS contract.
Picker has a strong history of supporting all those working across the health and social care systems.
Picker’s primary service function is measuring patient experience through surveys with the ambition of driving quality improvement in healthcare. They use this research to then advance thinking and create debate with partners and well as supply the NHS with key data to monitor performance.
We were approached by Picker with a request to review their submission for a key contract which concerned an NHS Patient Surveys Programme into the CQC.
This was a vital and hugely strategic piece of business for them which would have significant board level awareness attached. With no formal bid writing team internally, it was felt that they required a professional eye to help strengthen some of the answers constructed by subject matter experts and their existing collateral.
Our role was to review Picker’s initial responses against the scoring criteria and to provide suggestions as to how to strengthen the bid to increase the likelihood of winning the business. We also had to work quickly to make up time as the bidding process was currently behind schedule.
We identified 3 key challenges which needed to be addressed as part of the project:
Timeline: internal processes meant that we had only 5 days to make an impact on the bid.
Stakeholder Management: The Head of Marketing, Head of Service Delivery and the Group Operations Director had all been asked to contribute to the bid ensuring it had maximum prioritisation.
Internal Processes: Despite the tight timeframe, we had to include time for strict internal review and sign off procedures.
Our bid consultant compressed the bid review and submission process into just five days by completing the following key steps:
We were then able to continue our conversations regarding bid workshops and strategy with the advantage of having a much fuller idea of the bid challenges that Picker were facing within the organisation.
As a result, the strategy sessions, which took place several months after, were even more successful because of this groundwork.
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